{"title":"Iles Formula","description":"","products":[{"product_id":"the-minis","title":"THE MINIS","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Mini Iles Formula Essentials for All Hair Types\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn excellent way to discover the Iles Formula  Signature Collection in our mini  refillable travel size. This boxed trio is designed to cleanse, repair and protect every hair type. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse + Repair + Protect\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eInstantly transforms dry, dull, lifeless hair into sumptuous, lustrous, unforgettable texture.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClinically proven to stop and prevent hair breakage up to 89% on first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eExcellent on virgin hair, phenomenal on problematic hair.\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692112601395,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-the-minis-set_68e8f321-c287-415e-a7b3-0dae41c3adbf.jpg?v=1784955475"},{"product_id":"signature-collection","title":"SIGNATURE COLLECTION","description":"\u003cp\u003eThe 3-Step Ritual: \u003cstrong\u003eCleanse + Repair + Protect\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eInstantly transforms dry, dull, lifeless hair into sumptuous, lustrous, unforgettable texture.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClinically proven to stop and prevent hair breakage up to 89% on first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eExcellent on virgin hair, phenomenal on problematic hair.\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692114108723,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-signature-collection-allure-award_688ab378-080e-4461-b7ff-065932b017ae.jpg?v=1784958469"},{"product_id":"shampoo-haute-performance","title":"SHAMPOO HAUTE PERFORMANCE","description":"\u003cp\u003eStep 1:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Iles Formula Shampoo delivers\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003evisible bounce and luster from the first use, leaving all hair types soft and unforgettably manageable.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eAward Winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eCalms sensitive scalps, psoriasis, eczema, dermatitis, babies cradle cap.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eClinically proven to stop hair breakage up to 89% from first use. (Softens brittle hair.)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eColor-safe\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNon-negotiable on extension hair\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eSuitable for all ages \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect =\u003cspan\u003e The Signature Collection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in Hard Water\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"6.8 fl oz \/ 200ml","offer_id":53692116435251,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"34 fl oz \/ 1L","offer_id":53711318286643,"sku":null,"price":166.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-shampoo-haute-performance-200ml_aa8e275e-c97c-4b6f-b8cc-877e7f3529a0.jpg?v=1784956763"},{"product_id":"conditioner-haute-performance","title":"CONDITIONER HAUTE PERFORMANCE","description":"\u003cp\u003eStep 2:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eInstant Repair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSpectacular hair transformation with immediate results across all hair types. The more compromised the hair, the more phenomenal are the results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMulti award winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eClinically proven when used alongside the\u003cspan\u003e Illes Formula Shampoo \u003c\/span\u003eto stop hair breakage up to 89% on the first use (softens brittle hair).\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNo residue = no weight\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eIdeal for coloured and chemically treated hair\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNon-negotiable for hair extensions \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect = The Signature Collection\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692117647667,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-conditioner-haute-performance_e74241ab-9873-4e47-af94-8b35c1a7506f.webp?v=1784957548"},{"product_id":"finishing-haute-performance","title":"FINISHING SERUM HAUTE PERFORMANCE","description":"\u003cp dir=\"ltr\"\u003eStep 3:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProtection against Heated Tools + UV assault + Color Fade + Humidity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAward Winning \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCult\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eformula \u003c\/span\u003e\u003cstrong\u003ehas the power when heat activated  to instantly transform dull and lifeless hair to lustrous, sumptuous unforgettable silk texture.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eA favourite on red carpets and in studio work. Unlike traditional styling products this formula retains its memory without stiffness and re-adapts to your every command, day after day. The result is spun silk lustrous,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esuppleness without weighing the hair down.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBuilds volume into thin fine hair + calms down thick, coarse hair \u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBest when blow dried into wet hair, then used daily on dry hair to maintain protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-fc5af4d3-7fff-a940-5580-d7c8b37c7e0d\"\u003e\u003cspan\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect =\u003c\/span\u003e\u003ca href=\"https:\/\/ilesformula.com\/products\/signature-collection\"\u003e\u003cspan\u003e The Signature Collection\u003c\/span\u003e\u003c\/a\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"6.8 fl oz \/ 200ml","offer_id":53692118663475,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true},{"title":"16.9 fl oz \/ 500ml","offer_id":53711318319411,"sku":null,"price":121.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-finishing-serum-haute-performance_0b44598f-f173-4900-a285-57541007c31c.jpg?v=1784955486"},{"product_id":"rinseless-root-refresh","title":"RINSELESS ROOT REFRESH","description":"\u003cdiv class=\"spacing-style text-block text-block--AWHV6R1J0bC9od2NtL__product_description_E7eJBi custom\n    text-block--align-left text-block--full-width  custom-typography  custom-font-size  custom-color\"\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA Botanical, Rinse-Free Alternative to Dry Shampoo\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMulti Award winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs excess sebum a\u003cspan\u003end  sweat \u003c\/span\u003e\u003cspan\u003ewhile balancing a healthy scalp microbiome\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003edelivering \u003c\/span\u003e\u003cspan\u003egorgeous root volume and a luxurious, soft freshness to the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExtend the time between shampoos with this botanical, rinse-free root cleanse to freshen the scalp + hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExcellent to use as a styling product to pump volume into the roots.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExcellent to freshen up a flattened crown after a nights sleep.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNo residue can be a seen across all hair colors \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVegan + Benzene Free + Aerosol Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692121514291,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-rinseless-root-refresh_0c3b8610-46c8-4b52-949b-0b2b6528ad63.jpg?v=1784958213"},{"product_id":"hard-water-shampoo","title":"HARD WATER SHAMPOO","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003efor Hard Water Areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Hard Water Shampoo is based off of the \u003ca href=\"https:\/\/ilesformula.com\/products\/shampoo-haute-performance\" title=\"iles formula signature shampoo haute performance\" rel=\"noopener\" target=\"_blank\"\u003eIles Formula Signature Shampoo\u003c\/a\u003e formulation, \u003cstrong\u003edosed accordingly for hard water areas.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike clarifying or chelating shampoos, it gently cleanses without aggressively stripping the hair, ensuring your hair remains protected, healthy, and lustrous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuitable for all ages and hair types.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note:\u003c\/span\u003e\u003cspan\u003e The Hard Water Shampoo 1000ml has an over label sticker, this does not impact the validity of the product if purchased from www.ilesformula.com.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692123349299,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-hard-water-shampoo-200ml_6192ce88-1dcc-4581-9877-7d6608c20d9c.jpg?v=1784955479"},{"product_id":"scalp-hair-rejuvenating-booster","title":"SCALP + HAIR REJUVENATING BOOSTER","description":"\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":2691,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"10\":0,\"12\":0,\"14\":{\"1\":2,\"2\":10066329}}' data-sheets-value='{\"1\":2,\"2\":\"Hair Loss\"}' data-sheets-root=\"1\"\u003eHair Loss:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTargets hair loss and promotes the growth of thicker, stronger hair.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHair Loss Solution +  Anti Age Scalp Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cspan\u003eAward-winning, innovative, \u003c\/span\u003e\u003cspan\u003edrug-free leave-in treatment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTargets hair loss and promotes thicker, stronger hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBotanical formula featuring Procapil™️, Wasabi, Tomato, and Apple extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cspan\u003eResidue free, suitable for \u003c\/span\u003e\u003cspan\u003edaily use\u003c\/span\u003e\u003cspan\u003e on wet or dry scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCan also be used 1–2 times per week as an anti-age scalp treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOne-month supply\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBotanical + Fast-Absorbing + Lightweight + Fragrance-Free\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692127838515,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-scalp-hair-rejuvenating-booster-oprah-award_58a448b5-5b72-4a2c-b78f-b61a74785738.jpg?v=1784958473"},{"product_id":"grey-delay-booster","title":"GREY-DELAY BOOSTER","description":"\u003cp\u003e\u003cem\u003eMelanin Booster:\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003eThis booster stimulates melanin production, restoring the natural hair color within one's DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRestore your natural hair color and prevent premature greying with our Grey Delay Booster, a powerful, drug-free, botanical leave-in treatment featuring Silverfree™️ and Melanogray™️. Best results acquired on individuals with up to 30% of grey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor daily use on a wet or dry scalp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBotanical + Fast-Absorbing + Pigment Free + Lightweight + Residue-Free + Fragrance-Free\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692129804595,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-grey-delay-booster-50ml_15881bb1-2f7b-45f5-82e1-215e53018124.png?v=1784956755"},{"product_id":"curl-revive-haute-performance","title":"CURL REVIVE HAUTE PERFORMANCE","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFor Curly, Wavy, Thick, and Coarse Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSupercharged styling serum to revitalize curls and enhance natural texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuitable for all hair types, including textured hair, Asian extensions, and keratin-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eProvides \u003c\/span\u003e\u003cstrong\u003eprotective styling against heat, UV, color fade, and humidity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDelivers a weightier, cashmere-like finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCan be applied to wet or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFree from silicones and parabens\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eLeaves hair soft with \u003c\/span\u003e\u003cstrong\u003eno crunch, no crackle\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default Title","offer_id":53692130689331,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2969\/1443\/files\/iles-formula-curl-revive-haute-performance_0a284d7f-b6f6-43a8-bf45-edf835c48e63.jpg?v=1784955468"},{"product_id":"hair-mask-haute-performance","title":"HAIR MASK HAUTE PERFORMANCE","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNourish + Strengthen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe most sumptuous cocktail for the hair and scalp \u003cb id=\"docs-internal-guid-24b18ec0-7fff-61f7-3e1f-29d2e060786b\"\u003edelivering pure hydration and extra suppleness to your hair, leaving it luxuriously soft and manageable.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eNo excess weight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eVitamin infused so apply liberally to the scalp too\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eColor-safe\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eFor All Hair Types: Thin fine hair use once a month, highly textured coarse hair  can be used every week.\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor premium results use between the Iles Formula Shampoo and  Iles Formula Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Extensions Expert, LLC","offers":[{"title":"Default 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